July 19, 2013

West Vancouver Website Launches

Our goals were to develop a visually rich website that encourages citizen engagement; to reinforce and build the brand; visually communicate the positive attributes of West Vancouver; and help give residents pride in their community.
This dynamic website makes an environmental statement with full frame images blurred back to bring focus to the content of the website as if it were electronically positioned on a window. The approach is conservative, yet maintains a modern feel with bold sans serif caps used for delineating various levels of content. Each section takes on the personality of the colour as defined in the navigation, aiding in accessibility. An icon system has been developed to add small hits of colour to each page.

This is the fourth website Ion has developed for Cities and municipalities within Metro Vancouver including the cities of Vancouver, New Westminster and the City of North Vancouver (previous iteration).