Discovery is at the heart of our work. We dig in like archaeologists to reveal all of the visual, oral and digital knowledge that we can get. We consult with the people well connected with the project and provide visioning sessions, brand bootcamps and workshops for stakeholders. We not only gather information during this process, but we cultivate brand champions and build teams among often diverse groups of people. After all, you're different – just like everyone else. We uncover the common ground and reveal the shared vision.