Ideation is when the project vision and strategy starts to form. Ion analyzes a broad range of visual ideas that are developed in parallel with the brand strategy. Because we are a design-based studio with deep branding expertise, we are constantly looking at the flexibility, practical application and extensibility of our creative work downstream. Only the best ideas with the most visual impact make it through our internal evaluation process before being presented for approval, ensuring we are on brand. Sure, we are demanding of ourselves, but the nature of our work and the character of our people make for a positive experience for all. And it shows in the results.