City of New Westminster

Responding to changing online needs.

 

The Brief


The City of New Westminster, the oldest city in western Canada, was looking to reinvigorate its web presence. They were interested in improving content management, enhancing the navigation scheme, and adding business functionality with a view to enhancing speed, security and developing e-commerce capability. The purpose was to improve the ability of the City to provide enhanced customer service for the future given directions in technology and customer expectations.

The Strategy


Developing a website that was simple to use, technologically advanced and deceivingly simple was core to our strategic approach. Ion spent a considerable amount of time researching, developing and testing the architecture of the site. We developed a silo based approach to the main navigation with the addition of an icon system for temporal applications such as snow removal and road construction alerts.

The Solution


The design is clean and modern and ties directly to the brand guidelines of the city through the colour scheme and typography. The site is responsive and works on multiple platforms seamlessly.

The Result


The site has been in use now for several years and uptake of citizen use has been considerable. Ion has since developed the City Parks website as well.