Eastern Currents distributes Traditional Chinese Medicine (TCM) products to practicing professionals across Canada. In order to aid their growth they needed a brand strategy to take them to the next level and to reflect their assiduous quality control practices and approachable attitude.

Shortly following the release of the brand and the new product catalogue, at a TCM trade show in the home territory of their main competitor, Eastern Currents took nearly 75% of all the available sales at the event – an unbelievable 300% increase in sales.