Sustainable Solutions International is a leading supplier of products with sustainable attributes for the built environment. With new sub-brands coming on-stream, SSi needed to solidify the parent company’s position as distributor. Ion developed a comprehensive strategy, complete with key messages, rollout strategy and target audience profiles for both the parent and sub-brands. With the material that Ion has developed, this company has re-established itself and is now competing at a high level with a brand gaining recognition on both sides of the border.