We had the opportunity to update the identity that we had designed for GBL five years ago. GBL required a strategy to guide the completion of the firm’s transition from Gomberoff Bell Lyon to GBL Architects, and to position the firm for its next phase of growth. The objective of this project was to help GBL make the transition a smooth one, and provide the design solutions that would facilitate it.

Our approach for refreshing the repositioned brand identity was to marry GBL's design aesthetic with the company's ability to solve complex architectural problems with creative and cost-effective solutions.