The Third Annual OGI Winner
The Care Tools is a comprehensive online toolset designed to relieve today's stressed and overworked informal caregivers.
Streamlining and sharing tasks amongst care teams, it enhances quality of life and reinforces bonds between team members. The Care Tools also tracks and charts the care receivers’ abilities, saving medical professionals time.
Ion developed a brand strategy for the Care Tools, refreshed the wordmark, designed stationery and collateral print promotional material, and streamlined the design of the website, making it more user-friendly and accessible.