SSG Director Geneva Guerin is thrilled, she said "we have been developing an idea for a climate change initiative for a while now, but have been a bit stalled in launching it.” She added that “as though someone waved a magic wand, the One Good Idea™ contest fell into our laps, and our proposal was selected. We very much look forward to collaborating with Ion on this project."

SSG’s great idea will engage the public with a new mantra for the sustainability movement. The campaign will revolutionize how citizens think about their greenhouse gas emissions in a way that inspires and motivates them to take action.