Blog

Why Logos Aren’t Brands
September 11, 2017
What makes the branding of places different than the branding of companies and products? It’s largely about...
The Design of Thinking
August 18, 2016
To compete in a increasingly unstable business landscape, Canadian organizations of every type need to understand...
Branding a Community
July 20, 2016
We want to be able to “get our arms around” our world today. Place brands need to be defined by those who...
Design is a Conversation About the Future
May 12, 2016
Design is organic, collaborative and dynamic. It can and does shape the future. We all need to be part of...
Strategic Branding for Immigrant Networks
June 19, 2015
Why applying strategic branding and design is important for an innovative and sustainable PIN.
Branding the Bud
May 22, 2015
There is a new frontier in Canada – untamed and lawless. There is money to be made. Entire careers will be...
BC-Based Branding Agencies Join Forces
April 7, 2015
Ion Brand Design and Herrainco Brand Strategy + Design—two of British Columbia’s most established branding...
Place Branding: A Primer
November 14, 2014
Despite being around for decades, Place Branding is still a bit of a new term to many.
Connecting the Dots
August 15, 2014
The importance of maintaining continuity and quality in the process of place branding development.
What Does Community Mean?
May 30, 2014
Community means many things to many people, but to most of us it means people: friends and neighbours coming...
Don’t mess with the people’s brand, man!
May 15, 2014
The Case for Civic Engagement in Branding
Honesty is the Best (Place Branding) Policy
April 26, 2014
A story about telling the truth so don’t have to remember anything – and other reasons why 'keeping it real'...
Northern Promises – Place Branding and the Economy
March 28, 2014
Propelling social change and economic prosperity using place branding as a lever.

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