Bluewater Grill

  • Branding
  • Campaigns
  • Web Design
Come in, get hooked. Bluewater Grill Resturants are fun, casual dining destinations based in Southern California and Arizona. They focus on ultra-fresh and sustainably caught seafood.

Bluewater is an owner-operated family of restaurants that had served a predominantly 40+ age group. They have multiple locations in Southern California as well as Central Phoenix. Their goals were to increase interest in their restaurants within a younger, 30+ demographic. They wanted to convey a local, artisanal seafood experience and be top of mind for offering quality sustainable seafood.

Bluewater is an owner-operated family of restaurants that currently serves a predominantly 40+ age group. They have multiple locations in Southern California as well as Central Phoenix. Their goals were to increase interest in their restaurants within a younger, 30+ demographic. They wanted to convey a local, artisanal seafood experience and to be top of mind for offering quality sustainable seafood. Our approach is a direct and artful reflection of a fresh catch: real fish prints and typography were combined to convey an authentic and compelling story-telling experience. The colour scheme and bold character combined with sophisticated treatments establish this as an American original, supporting the legend status.

Our Approach

A direct and artful reflection of a fresh catch: real fish prints and typography were combined to convey an authentic and compelling story-telling experience. Personal care and attention to detail is given to every menu item, from where it was caught to how it’s prepared – Bluewater is the real deal for sustainable seafood. The colour scheme and bold character combined with sophisticated treatments establish this as an American original, supporting the legend status. Humour offers personality with broad appeal. Like Bluewater’s signature dishes, the approach balances classic and contemporary, with spice for extra kick. Our strategy was to articulate and consolidate the Bluewater brand and apply a refined programme to help bind the various online and collateral materials for consistent branding and messaging. The brand is communicated through: the website, social media, merchandising, menus, campaigns and ads and a system for supporting “brand champions.”

Mini Menu

Bluewater Market

Brand Story

More than fresh, sustainable fish, artisan foods and local flavour, it’s about the experience. Bluewater Grill is where legends begin.

Business Cards

Folder

Menu

Hot Sauce

Coasters

Signage

Posters

Video

Print Campaign

Mobile

Website Home

Website Menu

The Result

“Overall the response has been tremendous. People really enjoy the new look across the board, with the most comments being about the menu itself. While I haven’t noticed a discernible change in demographic yet, it does seem to bring a youthful exuberance and is more inviting for those that walk by and check out our menu board.” We’re happy!

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