Capilano Student Success

  • Branding
  • Campaigns
Start Right Here

Start Right Here is a simple and direct campaign message that speaks to starting in the right way, and shows that the Centre for Student Success is the right place to start. The philosophy that a student may “start” their journey at any juncture in their University experience is explored in the campaign creative. While communications will direct students to engage as early as possible, the impression will be made that the Centre is an ongoing resource to support student success throughout their time at Capilano University.

Start Right Here is a simple and direct campaign message that speaks to starting in the right way, and shows that the Centre for Student Success is the right place to start. The philosophy that a student may “start” their journey at any juncture in their University experience is explored in the campaign creative. While communications will direct students to engage as early as possible, the impression will be made that the Centre is an ongoing resource to support student success throughout their time at Capilano University.

Strategy

The goal of the office and core of our strategy is to ensure Capilano University’s students are engaged, confident and successful.

The brand strategy is to engage students from the start of their journey at CapU through to them successfully completing their degree. Through a fun, approachable brand, more Capilano University students are coming into the Learning Commons more often, while more faculty and staff referrals to the Learning Commons are cited by students. Through this, more students report confidence, a sense of community, and feel more supported and integrated into campus life.

Want to Talk?

Benefit from our expertise – connect with us about your upcoming branding project.