Barrhead stands out as a town full of character and craft. With a community rich in industry experience, the place branding concept focuses on a human-centred approach to capture the balance of hard-working business owners, tight-knit families, and young professionals that make up the town.
A typographic logo with custom letterforms and softened edges, paired with complimentary subtext creates a versatile wordmark, endlessly flexible with tagline or phrases to add character to each application.
The colour palette is inspired by the familiar scenes surrounding the town: rolling hills of golden grain and bright blue skies. With the addition of varied tints of colour and transparency, these colours become part of the Barrhead identity.
Simple textures and image treatments, paired with boldly graphic patterns, tie this identity together is distinct from neighbouring communities and is anchored by a bright, and friendly community approach.
A set of brand activation tactics was developed to engage the local business community, keys to economic revitalization and welcoming the community and visitors to businesses and services. By way of developing local brand ambassadors through branding initiatives and messaging (retail display, social media, reciprocal linking and word-of-mouth) in combination with improved infrastructure and proactive media development, Barrhead is on its way to building community and revitalization.