UBC Congress 2019

  • Branding
  • Wayfinding
Surrounded by ancient forest, mountains and the Pacific Ocean, UBC is the ideal environment in which to share ideas – to engage in circles of meaningful and generative conversation. This theme was visually reflected in the logo and branding created by Ion.

The 88th annual Congress of the Humanities and Social Sciences took place at UBC June 1-7. With over 10,000 attendees converging on UBC’s Vancouver campus, this is the largest interdisciplinary conference in Canada, and one of the largest in the world. It brings together over 70 academic associations that represent a rich spectrum of disciplines in the humanities and social sciences.

Along with collateral material, social media assets and other applications, this two-year project developed into a comprehensive, robust and successful platform serving many needs for a wide range of audiences and stakeholders.

Facing complex issues leading up to the election, the City of Vancouver election office was in need of an agency to raise awareness. The concept needed to be nonpartisan, fresh, and relevant, while applying to multiple communications channels. This flexible program required a suite of headlines that could be applied to different materials depending on the audience or campaign phase. We developed the “Playbook” – a document explaining the creative and suggested approaches for implementing it. Production of the campaign was done at the City, so the extensive guidelines and templates made production fast and efficient for their staff. We also created videos explaining the election and the structure of elected officials at City Hall.
Congress 19 Logo
Styleguide for UBC Congress 2019 mockup
Banners for UBC Congress 2019
Volunteer poster for UBC Congress 2019
branded folders for congress 19 at ubc
Business cards for ubc congress in blue, yellow, and red options
Totebag and tshirt for congress 19
Blue shirts for Congress 19
Congress 19 Bienvenue Featherbanner
Sonotube Wayfinding
Sonotube Wayfinding for Congress
Congress Signage Outdoor by Ion

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