Village of Anmore

  • Branding
  • Web Design
The Village of Anmore is a semi-rural community in the Metro Vancouver region. The Village is located in a lovely forested setting by Buntzen Lake, with a backdrop of the North Shore Mountains.

Anmore’s population is only about 2,200 people. With Metro Vancouver expected to grow by 1.2 million people over the next 30 years, Anmore will see pressure to grow as well. The Village is almost exclusively undeveloped or residential, meaning the burden of sustaining the infrastructure for it is borne by the residents themselves. And the Village of Anmore wants to keep its contained status.

Ion was engaged to help the Village develop a brand that reflects the community today and in the future, while being sensitive to the Village’s goal of not exceeding a population over 5,000.

The Village of Anmore is a semi-rural community in the Metro Vancouver region. The Village is located in a lovely forested setting by Buntzen Lake, with a backdrop of the North Shore Mountains. Anmore’s population is only about 2,200 people. With Metro Vancouver expected to grow by 1.2 million people over the next 30 years, Anmore will see pressure to grow as well. The Village is almost exclusively undeveloped or residential, meaning the burden of sustaining the infrastructure for it is borne by the residents themselves. And the Village of Anmore wants to keep its contained status.

Brand Story

A sanctuary from the buzz of urban life, from mountain, to lake, to sea — the Village of Anmore is at home in nature.

Research

Through two well-attended and animated public workshops, Ion was able to better understand the culture of the Village’s residents. Unlike many communities, Anmore values its independence from retail businesses and big city trappings. The rural nature of the Village is something to be protected and nurtured. We learned that the Village is staunchly unromantic in its description of the experience of living there. But, in order to unify the residents through a symbol that spoke to their character, a refreshed brand was indeed necessary. The brand is a tool that can be used to attract investment and support from senior levels of government.

Strategy

Out of this work, came the words that the stakeholders wanted the new brand to represent. These formed the brand essence: Spirited, Warm, Confident, Honest, and Diverse. These words were used to inspire the creative development of the Village’s visual identity as well as to inform its brand voice and communications. What ultimately resonated with the Village Council was a reflection of the environment of Anmore, described in a way that reflected its overall artistic feel. This approach supports a voice for the community that resonates with all of the brand essence words with a subtle approach that spoke to residents as well as outside audiences.

The Village’s visual brand identity is a whole collection of elements that are used to tell stories and connect the community. The logo mark is an abstracted “A” which evokes the concept of mountains and sky. An atmospheric element is created by the watercolour treatment that mimics the landscape around Anmore. Overall, the impression is of strength is communicated through the mass of the “A” but it also carries the light, environmental feel through the watercolour treatment. The soft contours of the icon are reflected in the wordmark. The custom typeface is warm, yet clean and modern, balancing out the dramatic textures of the icon. The varying letter sizes create a rhythmic quality that mimics the mountainous landscape.

Stationery

Brand Book

Brand Book Spread

Responsive Website

Responsive Website

The Results

The new brand identity has been unanimously endorsed by Council and staff and they are excited to see it come to life. As the website is launched and new applications are developed, we will update our metrics.

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